The reason your audience doesn't trust you

Trust, earned: Melanie Deziel shows how proof, stories, and education turn claims into credibility and strong loyalty.

From churn to earn: lessons from The Beard Club's onboarding overhaul

Onboarding, fixed: Adam Bianco shows how four months, rewards, and testing turn churn into long-term customer retention.

AI wrote this email—and I hated it

AI, unlocked: Aubrey Miller-Schmidt shows how training, context, and guardrails turn prompts into on-brand email copy.

How email design determines inbox placement

The visual signals that separate inbox heroes from spam suspects, according to new data-backed research.

Fix your 'Gobbledy': the power of positioning in messaging

With sharp wit and no patience for buzzwords, Jared Blank shows how strong positioning and human copy can cut through noise and make people care

What July's Email Trends Taught Us About Capturing Attention

Product shots gave way to full-blown scenes this month, as brands elevated the ordinary into the extraordinary through lighting, packaging, and a dose of personality. Here are what the most-saved emails in July taught us.

Why every company needs Lifecycle Marketing (and how to do it right)

Lifecycle, unlocked: Dillon Nuanes reveals how adoption, retention, and CX alignment turn strategy into measurable growth.

Q2 2025 Email Patterns, Trends, and Outliers

What do email makers care about? Our Q2 2025 most-collected emails tell us what is trending and what people are using to build future emails. Take a look at what the top 100 emails from April to June can tell us about how the year is shaping up.

How to speak your customer’s language, literally

Discover how smart localization strategies turn global diversity into a marketing advantage with more relevant, engaging email content.

Why I stopped sending B2B newsletters (And what I do instead)

Tired of B2B newsletters? Natalie Jackson makes the case for breaking the cycle with a purposeful, audience-first email strategy.

7 SMS welcome flows that are crushing it (and why they work)

7 SMS flows that actually earn their spot on your lock screen.

Ew, feelings: 7 emotional triggers that drive users to take action

With irreverent clarity, Lianna Patch explores how emotional copy taps into user psychology, drives action, and transforms the B2B marketing funnel.

Mapping your zone of genius: building a business case for boundaries

From chaos to clarity: Anne Wave explains how defining your "zone of genius" brings focus, value, and balance to lifecycle marketing.

Email design trends that will define 2025

Tylor Loposser shows how smart structure, style, and cultural insight turn email trends into tools for clarity and connection.

28% of your audience can’t read your emails – Here’s why

Email accessibility isn't optional. Sarah Gallardo explains it clearly, revealing how inclusive design drives impact, equity, and trust.

Email for SaaS: Best practices from the frontlines of the inbox

From side hustle to strategy: the 2025 RGE Survey shows how top SaaS brands win in the inbox and who lags behind.

Email in 2025: The Makers, the Methods, the Mess

Email is evolving fast, and teams are feeling it. In conversation with industry professionals, RGE shares insights from its latest trends survey.

Lost in translation

Building multilingual emails isn’t easy, but it’s worth it. Rob Gaer shows how to do it right, from code to strategy.

ESP Migration 101: A Complete Guide for 2025

A solid migration starts long before the actual switch.

Inbox evolution: 10 must-know trends from the 2025 RGE Survey Thingy

RGE survey data is in: email marketing is evolving into a smarter, AI-driven field, navigating burnout, complexity, and rapid growth.

Designed vs Text Emails: what really works in email marketing?

With sharp insight, Naomi West reveals how text-based emails can build trust, drive results, and scale across the customer lifecycle.

The ICE-T Framework: how to know which experiments matter (before you launch them)

Allison Bryant’s Unspam talk introduces the ICE-T Framework and shows how to prioritize tests, clearly and concisely proving the lifecycle’s impact.

Mood-swing marketing: inside April’s most-saved emails

April’s standout emails uncovered timeless tactics to boost engagement from spring through year’s end. Here’s what we found.

The B.R.A.V.E. mindset

Lindsay Tjepkema’s Unspam talk busts the email is dead myth and shows how to lead with clarity, creativity, and purpose.

What I learned at my first Unspam

Kelsey Yen reflects on her first Unspam from big ideas to big feelings and the moments that made it unforgettable.

What's it really like to be acquired (without losing your soul)

One year after the acquisition, we’re still weird, still writing newsletters, just with more people. Here’s what we learned.

Oops-Proofing Your Emails Like a Pro

Learn how to turn email mistakes into brand trust (and why “Oops” could boost your open rates).

Oops! We did it again: Leveraging company mistakes for maximum email engagement

Here's how to turn email blunders into brand trust boosters (and why “Oops” might be your best-performing subject line yet).

Q1 2025 Email Patterns, Trends, and Outliers

What do email makers care about? Our Q1 2025 most-collected emails tell us what is trending and what people are using to build future emails. Take a look at what the top 100 emails from January to March can tell us about how the year is shaping up.

How to Collaborate Without the Stress

Robin Cohen serves up a baking-inspired recipe for better teamwork—less burnout, more collaboration. Her Unspam talk dishes out real, relatable tips to keep cross-functional chaos in check. 🍪

What we learned from building newsletters for over a decade

When it seemed like everything else was on fire (both in a good and bad way), the RGE newsletter was a constant outlet for creativity. Ten years later and with over 250,000 active readers, it is stronger than ever. These are the things people don't tell you when you get started writing a weekly email.

From Noise to Noteworthy: Crafting Human-Centered, High-Impact Emails

Craft impactful emails using thoughtful design, smart AI, and audience-first strategies.

2024 Email Design Trends: What You Need to Know!

Discover the latest email marketing trends, tips, and strategies to engage your audience and elevate your campaigns, featuring insights from industry experts.

An “OOO” is not a “Gone Fishing” sign

Out-of-office replies come in mostly one format: boring. Here's how to change that.

RGE is now part of Beefree

As we embark on our 11th year, we're starting a new adventure. It's basically a Scully-meets-Mulder X-Files episode — where we fully expect to resolve all mysteries with a kick-ass partner. If you haven't heard the news, Really Good Emails was acquired and will join our incredible friends at Beefree to make email better.

All the things you wanted to know about email CTA buttons

From the beginning of mankind/womankind, buttons have been useful in interacting with the physical world. But since this a site for email marketers, we'll stick to what's going on with virtual buttons.

How to Use Code from RGE to Make Your Emails Better

Email is like sushi: simple ingredients rolled up together in one experience. But as you look closer, you can see how each item is chosen for impact.

Craft Enticing Event Emails to Attract Registrations and Nurture Your Audience

Event emails are even more important since shifting in-person events to online formats. Show your audience why your event is worth their time and money.

2023 Email Design Trends

Stay Ahead of the Game: Top Six Email Design Trends for 2023

The 15 Most Popular Brands of 2021!

🏆 And the winners are...

Submit an email

Found a really good email you want everyone to know about? Or maybe you or your team made one and want the world to know about it? Then, you're in the right place. So relax and follow these steps to upload the email for review.

10 Pop-up Hacks to Grow Your Subscribers & Revenue

Building your email and SMS subscriber list can seem more like a complex puzzle of deciphering user behavior, A/B testing incentives, and more. It may sound easy enough to get an email or phone number, but it’s daunting to not only build email/SMS lists but ensure it’s valuable. Don’t get hung up on vanity metrics of list size. A big list is great but it’s only as good as its engagement and conversion rates. Similarly, every business wants more revenue, but optimizing the customer journey for higher order values is not always easy.

So, what is a Really Good Email anyway? Doug & Friends x Really Good Emails

Live text. Accessibility. The original Star Wars trilogy. These are just a few things that inspired the vision behind Really Good Emails and sharing our love for great email designs with the world. Matthew from our team sat down with Doug Dennison, CEO of MailNinja and Owner of Chimp Essentials, to chat about pizza, whales, the infamous Really Good Emails submissions queue, and the inspiration behind RGE.

What’s a North Star metric, and how can a control group help in A/B testing?

Some people might think of the North Star as the guiding light home, taking us back to days of navigating our way home on the ships. When it comes to reports, a North Star Metric goes beyond a clickthrough rate to measure what’s working in your customer journey experience and what you need to work on. So, how can a North Star Metric help you keep your campaign goals focused, and where does A/B testing (with control groups) come into play?

How to Create a Really Good Customer Experience with E-Commerce Automation

In 2020, email open rates, conversion rates, and revenue per recipient saw a significant increase from the prior year in health and beauty and apparel and accessories, the two largest e-commerce industries. How can you stand out with your e-commerce email marketing? Understand what the email’s job is, who your audience is, and how you can set up e-commerce automation campaigns to serve up really good emails for your customers and save yourself time.

Apple’s new email privacy: What you need to know

We’re still riding the wave of speculation from Apple’s Privacy Protection announcement made two weeks ago. In the past week, we’ve come across more than a dozen articles citing how the update this fall to iOS 15 and macOS Monterey will either kill off email marketing as we know it, will be a benefit to customer loyalty, or land somewhere in the middle. That’s a wide range of opinions, so here’s what we know and some ideas of what you should do about it.

Email and Coffee x Really Good Emails

On Email and Coffee, host/email marketing specialist Joi Brooks and Matthew from our team chat about how to address people's well-being from a visual design perspective. Think about the evolutionary picture of humankind and provide clarity in your emails. Confusion can feel dangerous, so the key here is to create simplicity for your audience.

Really Good Migrations Webinar with Cordial

Your boss tells you they're planning to switch ESPs. Do you have all your ducks in a row for the migration or do you split to fly back up north for the summer? Mike from our team chatted with Bailey Busch, senior client success manager at Cordial, about the good, the bad, and the beautiful parts of migrating ESPs. At the end of the day, don't sweat it. It's all about what matters most in your company, how to work with different messaging platforms, and viewing your ESP as your partner in crime.

How to Measure Customer Relationships with Survey Forms

Typeform. Google Forms. Gym form. Collecting feedback can help quantify the customer experience. We need to know if the shirt fits true to size, how well the bread was toasted, and what people loved (or didn’t love) about an event to continuously improve the experience. Surveys measure your relationship with your customers, making the results crucial to growing your company, products, and services.

How to Personalize Email Content Based on Membership Status

Members. Non-members. Gold members. Lapsed members. Your audience is full of them. And by segmenting and creating different content according to status, you're one step closer to sending the right message at the right time to the right people.

Maximize Customer Happiness with Triggered Email Campaigns

Think of a triggered email campaign as a map for your customer journey. You’re sending a message based on an event and/or a segment. “If this happens, then we’ll send this specific email.”

Your Step-by-Step Guide to Creating Email Campaigns

Running all the things in your email marketing strategy might seem like both a blessing and a curse. You have to keep an eye on 100 different things on a daily basis. Test. Double-check. Test again. And...again. The good news is it doesn’t have to be complicated when you’re planning your email campaigns. Here are 8 steps to get your game plan together and create a really good email campaign.

WYSIWYG: A Friendly, No-Code Option to Build Your Emails

“What You See Is What You Get” is more than a Britney Spears song about being true to who you are. WYSIWYG, pronounced “wiz-ee-wig,” is a design tool you can use to build email templates, websites, and other content in a drag and drop editor.

Email Design Trends for 2021

RGE sees a lot of email designs. If you remember from last year, we predicted and mapped out a few design trends that made their way into our collective inboxes, such as wiggly blogs, beige backgrounds, and more. This year is different.

9 Really Good Email Analytics to Keep Track Of

Since the dumpster fire of 2020 is over, everything changes, right? Maybe it’s not that simple, but you can kick off the year by reviewing last year’s email analytics to get this year’s strategy into shape (gym membership not required).

Delight your customers with audience segmentation

Personalizing the customer experience from the moment you lay eyes on their email address can set you both up for a wonderful relationship.

Team RGE's Really Good Gift Guide for 2020

We look back on the crazy year that was 2020 and share what we want, what we love to give, and what we love to support this holiday season.

How to Keep Your Email Automations in Check

Frequently updating your email automations can help you save time and keep your content fresh to better serve your customers.

Mental Inbox with Matthew Smith from Really Good Emails

Really Good Emails' co-founder, Matthew Smith, guides us through our thoughts, feelings, and fears, challenging us to bring ourselves and our customers to a safe space.

Do Email Subscription Pop-Ups work?

Why do organizations still utilize pop-ups when clearly anyone you ask hates them? This is what we found.

Prevent Your Customers From Becoming One-Night Stands with Allie Donovan from Brooklinen

Allie Donovan, Director of Email & Retention at Brooklinen, uncovers how to create a seamless customer experience to prevent lapsing before delivery.

How to Master Influencer Generated Content

What’re the best practices and steps to follow when working with influencers to create IGC on behalf of your brand?

Accessible Email Matters with Timothy Buck

How to make email that your recipients can access and understand regardless of disabilities.

AMP for Email: The 411 with April Mullen and Jen Capstraw

Rebranding, activism, and interactivity: What you can learn from Skillshare's email design and strategy

Skillshare is an online learning platform providing access to thousands of classes for curious, creative people. Here's what they do with their emails.

Rekindle the Flame by Designing Easy, Breezy Fall Emails for your Readers

When summer's over, it's time to break out the flannel, the PSLs, and cinnamon brooms to spice up your marketing. Engage your audience year-round.🍂

How These Nonprofits Drive Donations with Email

Storytelling plays a major part in crafting strong NGO and nonprofit emails. These messages should show the value of donations in written and visual stories. 📝

Braze Bonfire x Really Good Emails AMA

Cloud-based software company Braze invited Matthew and Mike for an Ask Me Anything. We gathered 'round the Braze Bonfire with curious geeks to talk shop. 💬

12 E-commerce Emails to Level Up Your Product Promotion

The best e-commerce emails don’t sell a product, they provide a solution. Engage your audience with creative product staging, personalization, and storytelling. 🛒

Context > Cadence

You need to think strategically and empathetically when deciding how often to email your customers.

15 B2B Emails that Deliver Relationships

B2B revolves around knowing businesses and their needs. Guide business owners through your solution with helpful and informative B2B emails. 🤝

How the Hell Do You Get (and Keep) Email Subscribers with Jason Rodriguez

A little bit on email acquisition, retention, and engagement.

22 Welcome Emails to Instantly Engage with New Subscribers

Invite readers into your virtual home with an interactive welcome email as soon as they sign up. 👋

18 Newsletter Examples to Get You Inspired

These newsletter examples get it. They're personal, detailed, and filled with great, original content. 💌

Industry Trends with Chad White

12 Summer Emails That Bring the Heat

These summer emails will knock your socks off and keep them off because who wears socks in the summer? ⛱

What makes an email agency tick

An interview with Doug Dennison, CEO of MailNinja, about email agency life and creating emails for clients.

Keep Customers and Build Brand Love with Email

We teamed up with Litmus and Val Geisler to share strategies on how to get customers to buy again and build deeper relationships with them.

How I'd Grow Good Books

9 of the Biggest Email Design Trends From the Past Year

From blobs to transparent illustrations, Tattly's Design Director explores the top email design trends from 2019.

How Sentiers Grows Its Newsletter Supported by Paying Subscribers

A thoughtful, inquisitive, slightly off the beaten path weekly newsletter.

RGE Roadmap with Matthew Smith

The past, present, and future of the site.

How to be a human marketer in a pandemic like COVID19

The Black Friday Recap

Want to know what we thought of 2019's Black Friday emails? Well, here you go.

Why do emails render differently?

The basics about rendering issues, what causes them, and why you should care.

2018 Email Industry Conditions

Wondering what is going on in Email? We surveyed thousands of people in email to get their outlook, skills, teams, history, and strategies.

The New and Improved RGE

We started ReallyGoodEmails.com in 2014. Five years later, what did we have? Over 2 million and a site that still was not that great. So we changed that.

Making Emails Not-So-Scary Looking

In cinema, you are compelled to keep watching, even if it grosses you out. In books, you want to know if the main character survives. In email, you could care less… which makes that really scary sh*t.

Images in Email — Creating BFFs

So, if a picture is worth a thousand words, why does Instagram have captions?! Seriously.

Email Accessibility: Looks aren’t everything.

Your email looks perfect. But it’s broken…because it’s inaccessible.

How Typeform Keeps Their Emails Human

An interview with Suzie Docherty, Typeform’s Email Marketing Manager, about how simplifying design and targeting behavior improves performance.

How Withings Uses Email to Engage Customers All Over the World

An interview with the email team from Withings about localization, segmentation, and personalization to foster engagement

How Trello’s One-Man Email Team Manages to Make Email Magic

An interview with Chris Kaundart, Trello’s Email Marketing Manager, about how he handles the email for a large brand by himself and all that entails.

How CLEAR Uses Email to Enhance Customer Experience

An interview with James Fuller, Katherine Peck, and Stephen Gillmore from CLEAR’s email marketing team on difficult topics, CTA tests, and more.

How Beardbrand Built Their Email Flows

An interview with Jenny Durre, Beardbrand’s Digital Coordinator, on how email flows help brands stay relevant and introduce new products to customers

Lessons Learned from Peloton’s Email Team

An Interview with Emily Rusch, Email Marketing Manager and Matthew Culbreth, Senior Designer, about Peloton's email strategy.

Lessons Learned from Vox Media’s Newsletter Growth Lead

An interview with Annemarie Dooling of Vox Media on how they use email to drive more readers back to their sites.

New to email coding? Here's where to start.

Lessons Learned from the Quartz Email Team

An interview with Eva Scazzero, Jessanne Collins, and Adam Pasick of Quartz.

What Makes A Really Good Email?

People ask us a lot: “What makes a really good email?” It’s really not a secret. This article lays out what our criteria is and showcases some examples to prove our points.

7 Really Good Unsubscribe Pages + Preference Centers

…and why they work.

Lessons Learned from Asana’s Email Specialist

An interview with Reigan Combs of Asana on how they improve their email process, designs, and more with their own planning tools.