Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
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What do email makers care about? Our Q2 2025 most-collected emails tell us what is trending and what people are using to build future emails. Take a look at what the top 100 emails from April to June can tell us about how the year is shaping up.
Discover how smart localization strategies turn global diversity into a marketing advantage with more relevant, engaging email content.
Tired of B2B newsletters? Natalie Jackson makes the case for breaking the cycle with a purposeful, audience-first email strategy.
7 SMS flows that actually earn their spot on your lock screen.
With irreverent clarity, Lianna Patch explores how emotional copy taps into user psychology, drives action, and transforms the B2B marketing funnel.
From chaos to clarity: Anne Wave explains how defining your "zone of genius" brings focus, value, and balance to lifecycle marketing.
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Adrien Grey shares Sundays for Dogs’ email marketing strategy, highlighting creative copy, mobile-friendly design, and personalized customer experiences.
Matt Helbig and Naomi West break down Graza’s bold email strategy—highlighting its playful copy, mobile-first design, and co-branded campaigns. They discuss the balance between creativity and clarity, and offer insights on how design and copy choices impact engagement.
Matt Helbig and Max Sturtevant break down Surreal’s playful, minimalist email approach. Learn how clarity, clever copy, and smart design drive results.
Their emails are chef's kiss.
This week we look at Apple's emails.
This week we look at Output's SaaS emails for musicians.