Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
One year post-acquisition, we’re still weird, still writing newsletters, and somehow doing it with a bigger team and even more enthusiasm. Here’s what we’ve learned.
Learn how to avoid common email mistakes, build a foolproof QA process, and gracefully bounce back when things go wrong, because oops happen to everyone.
Here's how to turn email blunders into brand trust boosters (and why “Oops” might be your best-performing subject line yet).
What do email makers care about? Our Q1 2025 most-collected emails tell us what is trending and what people are using to build future emails. Take a look at what the top 100 emails from January to March can tell us about how the year is shaping up.
Robin Cohen serves up a baking-inspired recipe for better teamwork—less burnout, more collaboration. Her Unspam talk dishes out real, relatable tips to keep cross-functional chaos in check. 🍪
When it seemed like everything else was on fire (both in a good and bad way), the RGE newsletter was a constant outlet for creativity. Ten years later and with over 250,000 active readers, it is stronger than ever. These are the things people don't tell you when you get started writing a weekly email.
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Their emails are chef's kiss.
This week we look at Apple's emails.
This week we look at Output's SaaS emails for musicians.
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.
If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.