From Noise to Noteworthy: Crafting Human-Centered, High-Impact Emails
Craft impactful emails using thoughtful design, smart AI, and audience-first strategies.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
2024 Email Design Trends: What You Need to Know!
Discover the latest email marketing trends, tips, and strategies to engage your audience and elevate your campaigns, featuring insights from industry experts.
An “OOO” is not a “Gone Fishing” sign
Out-of-office replies come in mostly one format: boring. Here's how to change that.
RGE is now part of Beefree
As we embark on our 11th year, we're starting a new adventure. It's basically a Scully-meets-Mulder X-Files episode — where we fully expect to resolve all mysteries with a kick-ass partner. If you haven't heard the news, Really Good Emails was acquired and will join our incredible friends at Beefree to make email better.
All the things you wanted to know about email CTA buttons
From the beginning of mankind/womankind, buttons have been useful in interacting with the physical world. But since this a site for email marketers, we'll stick to what's going on with virtual buttons.
How to Use Code from RGE to Make Your Emails Better
Email is like sushi: simple ingredients rolled up together in one experience. But as you look closer, you can see how each item is chosen for impact.
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Feedback Friday: BetterBrand
Their emails are chef's kiss.
Feedback Friday: Apple
This week we look at Apple's emails.
Feedback Friday: Output
This week we look at Output's SaaS emails for musicians.
Strategizing Pop-Up Designs with Justuno
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. We chatted with Olivia Stapp, Customer Success Strategy Manager at Justuno, about some really good pop-up strategies. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else.
How to Personalize the Travel Experience with Vacasa
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.
How to Bring Nostalgia and Accessibility to E-Commerce with Poolside FM
If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface.