Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
September 2025’s most-saved emails traded urgency for intention: soft colors, blurred edges, and designs that feels like an exhale.
Email design 2025, decoded: fonts, images, CTAs layout with accessibility first so teams ship clear inclusive emails that build trust.
Making accessible emails doesn’t have to be a chore. These tools prove it.
Copy that builds trust: Anitra Fenderson’s rules for subject lines, urgency, tone, and emoji help teams test boldly and stay on-brand.
First-party data unlocked: Cat Mears shows how to cut through MarTech noise and use APIs, SQL, and teamwork for smarter email marketing.
Email, reimagined: Jesse Godfrey shows how consistency, context, and retention transform campaigns into lasting customer relationships.
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Wuffes email review live: Logan Sandrock Baird and Naomi West unpack four lifecycle emails, sharing design wins and optimization tips.
Matt Helbig joins Flowium to unpack Better Brand’s bold email design and how it turns healthy bagels into crave-worthy inbox moments
Matt Helbig and Hims & Hers’ Julia Papanek explore how live text, accessibility, and modular design turn transactional emails into brand-building experiences.
Matt Helbig and Najmah Salam unpack YouTube’s year-in-review emails, showing how smart data, mobile design, & shareable moments drive engagement.
Matt Helbig and Mailgun’s Megan Boshuyzen unpack Email Camp, showing how accessibility, live text, and smart CTAs turn event emails into signups.
Matt Helbig joins Lori Dennis and Justine Jordan to unpack Going's rebrand, showing how personal design and smart CTAs turn emails into loyalty.