Email Design Trends: what works, what doesn't, and why
Email design 2025, decoded: fonts, images, CTAs layout with accessibility first so teams ship clear inclusive emails that build trust.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
Email Accessibility Made Practical: Tools Experts Actually Use
Making accessible emails doesn’t have to be a chore. These tools prove it.
Mastering modern messaging: keep your brand trusted and true
Copy that builds trust: Anitra Fenderson’s rules for subject lines, urgency, tone, and emoji help teams test boldly and stay on-brand.
From data chaos to email clarity: the strategy you’ve been missing
First-party data unlocked: Cat Mears shows how to cut through MarTech noise and use APIs, SQL, and teamwork for smarter email marketing.
Make the most of your marketing budget: let the customer be the hero
Email, reimagined: Jesse Godfrey shows how consistency, context, and retention transform campaigns into lasting customer relationships.
The reason your audience doesn't trust you
Trust, earned: Melanie Deziel shows how proof, stories, and education turn claims into credibility and strong loyalty.
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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Email marketing deep dive with Megan Boshuyzen
Matt Helbig and Mailgun’s Megan Boshuyzen unpack Email Camp, showing how accessibility, live text, and smart CTAs turn event emails into signups.
Inside the Going.com rebrand with Lori Dennis
Matt Helbig joins Lori Dennis and Justine Jordan to unpack Going's rebrand, showing how personal design and smart CTAs turn emails into loyalty.
GIFs, Gradients & Great CTAs in Plus-Plus Emails
Matt Helbig joins Marketing Rhythm to unpack Plus-Plus email design, showing how creative layouts and smart CTAs turn fun products into results.
This Seltzer Brand’s Emails Are Next-Level
Matt Helbig and Marketing Rhythm break down Rebel Rabbit’s email strategy, highlighting how retention tactics and hybrid templates drive engagement.
Transforming emails with accessibility fixes (Before & After)
Accessibility, applied: Matt Helbig and Kelsey Yen reveal how inclusive design turns real emails into better user experiences.
How To Turn Customers Into Superfans
Adrien Grey shares Sundays for Dogs’ email marketing strategy, highlighting creative copy, mobile-friendly design, and personalized customer experiences.