How email design determines inbox placement
The visual signals that separate inbox heroes from spam suspects, according to new data-backed research.
School is for learning
Delve into practical insights on crafting effective emails and find inspiration for your email marketing journey. Enjoy Feedback Friday videos for an informative exploration of the best practices in the field.
Really Good Articles & News
We know you're no half-wits so we set out to make our articles best in class showing you how-tos, how-comes, and helping you and our industry show off our best to the world.
Fix your 'Gobbledy': the power of positioning in messaging
With sharp wit and no patience for buzzwords, Jared Blank shows how strong positioning and human copy can cut through noise and make people care
What July's Email Trends Taught Us About Capturing Attention
Product shots gave way to full-blown scenes this month, as brands elevated the ordinary into the extraordinary through lighting, packaging, and a dose of personality. Here are what the most-saved emails in July taught us.
Why every company needs Lifecycle Marketing (and how to do it right)
Lifecycle, unlocked: Dillon Nuanes reveals how adoption, retention, and CX alignment turn strategy into measurable growth.
Q2 2025 Email Patterns, Trends, and Outliers
What do email makers care about? Our Q2 2025 most-collected emails tell us what is trending and what people are using to build future emails. Take a look at what the top 100 emails from April to June can tell us about how the year is shaping up.
How to speak your customer’s language, literally
Discover how smart localization strategies turn global diversity into a marketing advantage with more relevant, engaging email content.
Feedback Friday Videos
Oh my god y'all, it's FRIDAY. Every friday we have a new walk-through or interview of what makes the best of the best—really good.
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This Seltzer Brand’s Emails Are Next-Level
Matt Helbig and Marketing Rhythm break down Rebel Rabbit’s email strategy, highlighting how retention tactics and hybrid templates drive engagement.
Transforming emails with accessibility fixes (Before & After)
Accessibility, applied: Matt Helbig and Kelsey Yen reveal how inclusive design turns real emails into better user experiences.
How To Turn Customers Into Superfans
Adrien Grey shares Sundays for Dogs’ email marketing strategy, highlighting creative copy, mobile-friendly design, and personalized customer experiences.
What email marketers can learn from Graza’s high-aesthetic strategy
Matt Helbig and Naomi West break down Graza’s bold email strategy—highlighting its playful copy, mobile-first design, and co-branded campaigns. They discuss the balance between creativity and clarity, and offer insights on how design and copy choices impact engagement.
What email marketers can learn from Surreal’s bold and cheeky strategy
Matt Helbig and Max Sturtevant break down Surreal’s playful, minimalist email approach. Learn how clarity, clever copy, and smart design drive results.
Feedback Friday: BetterBrand
Their emails are chef's kiss.