Upselling emails can give your customers additional options. While cross-sell campaigns introduce complementary products, upsell emails are all about encouraging customers to move up the value ladder: upgrading their plan, choosing a premium version, or adding luxury enhancements. Whether you’re nudging a subscriber toward a deluxe model, prompting a donor for a larger gift, inviting users to expand their seat count, or just doing something more, these upsell emails are designed to boost average order value and drive sustained revenue growth. When you’re targeting business clients, a well-crafted B2B upsell email template can help introduce premium features in a way that feels helpful, not pushy. For individual consumers, the best upsell emails offer add-ons that genuinely improve their experience, turning a single purchase into a long-term relationship.